It’s a brand new look for ‘Business Daily’

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By MUGAMBI MUTEGI
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Kenya’s economics newspaper, the Business Daily, has relaunched after a successful decade in the market.

The new-look paper is easier on the eye, rich in graphics, with more in-depth content aimed at improving the consumer’s understanding of the local, national and regional economy.

The redesigned newspaper, a publication of the Nation Media Group (NMG), puts more emphasis on story-telling devices such as graphics, while keeping text short but comprehensive.

The paper’s new layout, which includes a larger typeface, is meant to make it friendlier to the eye and an easy read for consumers in a media landscape where visual story-telling is gaining traction.

Mr Joe Muganda, NMG’s chief executive officer, praised the publication for growing its readership over the years at a time when print media is in recession globally.

“The relaunch of the Business Daily is another major step in a journey the paper started 10 years ago. It is an exciting time for the paper and what lies ahead,” said Mr Muganda on Monday, during a launch ceremony at the Nation Centre, Nairobi.

“Combining the paper with the new world of digital media and data journalism will buttress these efforts,” he added.

The redesign coincides with the paper’s 10-year anniversary. The re-designed paper has more data, allowing readers who may not have to time to read everything to have an accurate snapshot of the big stories.

Nation Media Group human resources director David Kiambi (beside car), with NMG head of corporate and Regulatory Affairs Clifford Machoka, sell copies of the Business Daily to motorists at the junction of State House Road and Kenyatta Avenue during it’s relaunch marking its tenth-year anniversary on Monday.  PHOTO | DIANA NGILA) NATION MEDIA GROUP|

Nation Media Group human resource director David Kiambi (next to the car), with NMG head of corporate and Regulatory Affairs Clifford Machoka, sell copies of the Business Daily to motorists at the junction of State House Road and Kenyatta Avenue during it’s relaunch marking its tenth-year anniversary on Monday. PHOTO |
DIANA NGILA) NATION MEDIA GROUP|

Mr Tom Mshindi, NMG’s editor-in-chief, praised the Business Daily for changing the face of financial reporting in the country in the past decade.

“We are promising our readers better coverage; more interesting ways of telling stories; wider coverage of this country and good journalism that helps the economy grow,” he said.

The Business Daily’s website has also been redesigned, making it easier to read, both on mobile platforms as well as on personal computers.

The new site is also more versatile, while a soon-to-be-launched data portal will see the paper map out the country’s economy for its readers.

NMG Executive Editor, Print, Mr Mutuma Mathiu welcomed the new design, saying no other business paper has managed to achieve what the Business Daily has in only 10 years.

The Business Daily’s managing editor Ochieng’ Rapuro said the paper aims to attract more readers by pursuing investigative, public interest stories.

“The Business Daily has always maintained a high standard of journalism and this redesign serves as a rededication to take this philosophy to the next level,” said Mr Rapuro.


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