Telkom Kenya on Tuesday changed its brand identity as part of a larger strategy to sharpen its competitive edge.
The change is in line with an agreement made when private equity firm Helios bought a majority stake in the company last year.
Telkom chief executive Aldo Mareuse said the company is now ready to become a player to be reckoned with in the sector.
“It’s fair to say Telkom Kenya has not received its full potential,” he said.
He added that the company would leverage on expanded investments in network infrastructure.
The firm has dropped the Orange brand and adopted Telkom as its new trading name.
It has also shed the old Orange corporate colour in favour of blue and yellow colours.