On Sunday, April 2, MultiChoice Nigeria announced that from May 1, 2017, it would effect a price adjustment of five percent on all its DStv and GOtv packages.
Consequently, instead of the N13,980 currently being charged subscribers on the DStv Premium bouquet, they will now pay N14,700. On the other hand, subscribers on the GOtv Plus will have to pay N1,900 instead of the present rate of N1,800.
The MultiChoice company further explained that the increment in subscription rates will also affect other bouquets, as Compact Plus DStv subscribers will pay N9,900 instead of the current N9,420, while Compact subscribers will not pay N6,000 any longer but N6,300.
According to the paid TV platform, the price for the Commercial bouquet is N1,720, but with the new adjustment in rates, subscribers will now have to spend N1,850 every month.
The company, however, stated that the access fee of N2,160 on the High-Definition decoders and extra view remained unchanged.
A text message sent out by DStv to some of its Premium subscribers read:
“Dear DStv customer, due to a price adjustment, your Premium package fee changed from N13,980 to N14,700, effective May 1, 2017.”
For GOtv Value, the new rate is N1,300 against the current rates of N1,200 while customers on GOtv Lite bouquets will now pay N450 as opposed to the previously paid N400.
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The Managing Director, MultiChoice Nigeria, John Ugbe, revealed that the resolution was reached after careful consideration of the market and review of its business operations.
“We announced last year that we would do everything possible to hold the price barring any extreme factors. However, all our content is purchased in dollars and although we have done everything possible to hold the prices even with the prices of everything else going up, we are now left with no choice but to adjust our subscription prices from May 1.
“Our key priority is to put subscribers’ needs at the heart of everything we do and, therefore, in determining the price adjustment, we took into account many factors, including the impact on the customer; current inflation, which stands at 19 percent; programming costs; and efficiencies within the company.”
He also stated that MultiChoice (Nigeria) had worked hard to ensure that the fees remained manageable.
“The DStv Premium, DStv Compact+, DStv Compact, DStv Family and DStv Access packages will continue to be available at varying pricing points to allow subscribers flexibility in price and choice without compromising quality or variety. We thank our customers for their support during the past year,” he added.