Africa’s first Global Black Entertainment and Lifestyle network, Ebony Life TV is most likely having a hard time as they have scrapped two of their biggest shows within the last 3 months.
Since its official launch in 2013, the Executive Chairman and CEO of the TV network, Mo Abudu has been working hard to ensure that Ebony Life TV stays afloat and relevant.
However, with the current economic recession in Nigeria, the media and entertainment business is struggling with rising overhead and talent costs.
Ebony Life TV, which was first launched in Calabar at the multi-purpose Tinapa studios, expanded its operations to Lagos and Abuja in 2015.
This and other factors suggests that the founder is a successful TV producer and entrepreneur, whose TV shows have done nothing but entertain, educate and excite Africans.
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Nonetheless, two of the TV network’s most watched shows, The Crunch and The Spot are no longer on air due to the station’s cost-cutting and staff downsizing.
In December 2016, the presenter of The Crunch, Arit Okpo announced on her social media page that she was leaving the TV station.
“Yesterday’s episode of The Crunch marked the end of my journey with Ebony life. A truly bittersweet day.
“For the last 3 years I have grown, sweated, cried, laughed, traveled, interviewed and enjoyed being part of this record-breaking team.
“I’m eternally grateful for the opportunity to have been a part of this incredible family and I will carry so many warm memories with me for the rest of my life.
“I will always be grateful to @moabudu for taking a chance on me. For supporting and pushing and building me. God bless @ebonylifetv. We truly vibe.”
The show, which was just gaining less-than-a-year popularity after it was remodeled from EL Reports, has since then gone into extinction.
On March 31st 2017, The Spot, which was hosted by the exuberant trio [Ebuka Obi-Uchendu, Lamide Akintobi and Zainab Balogun] in a tweet, announced the end of its run.
The tweet read:
“Hi guys, We’ve got news. Today’s episode of The Spot will be the very last. We are so happy to have come this far with you guys. We love you all.”
Prior to this announcement, Ebuka had left the show in November 2016 to carry out some babysitting duties and then went on to host the Big Brother Nigeria.
With The Crunch and The Spot no longer on air, EL TV audience are left with EL Now, Mens’ Corner, EL R8, The Boot, Moments, among some other shows, which do not generate as much views as the two canceled shows.
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The audience is anticipating a come back for the above-mentioned shows, or better still, more interesting shows to replace them.
In the meantime, the company is re-strategizing, planning, and re-calculating on how to keep the TV network relevant as Africa’s biggest Entertainment and Lifestyle network, without going bankrupt.