Millions for Africa’s Davos when the WEF comes to SA

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Millions for Africa’s Davos when the WEF comes to SA

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\n Suthentira Govender | 2017-01-23 15:15:31.0\n \n \n \n \n\n\n\n\n\n\n\n\n\n \n\n \n\n\n \n \n

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\n \n \n Sihle Zikalala‚ MEC for economic development‚ tourism and environmental affairs announced that the city would be hosting the World Economic Forum Africa from May 3 to 5. Photo file.\n \n \n \n \n
Image by: ROGAN WARD\n / \n \n REUTERS\n \n \n

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\n Durban is rubbing its hands in glee at the prospect of raking in millions when the World Economic Forum Africa rolls into town in May.\n

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Sihle Zikalala‚ MEC for economic development‚ tourism and environmental affairs announced on Monday that the city would be hosting the money-spinning event from May 3 to 5.

He predicted that the direct impact from hosting the event would be at least R63-million‚ with a total impact of R155-million and the creation of over 500 jobs.

Zikalala accompanied the SA delegation led by Deputy President Cyril Ramaphosa to the World Economic Forum in Davos in Switzerland last week. The forum will see regional and global leaders from business‚ government and civil society discuss solutions to create economic opportunities for the continent.

“The reason we have lobbied for WEF Africa to come to Durban is precisely because of its immense potential to enhance the brand equity of both the city and province‚” Zikalala said.

Zikalala is hopeful that the WEF Africa will become a “permanent feature” in Durban.

“The fact that it’s WEF Africa‚ does not only mean that people from Africa will be attending. We will be expecting delegates from other major countries and so we need to promote the city and South Africa.”

Zikalala said the forum would give the province a chance to “showcase” itself to investors‚ particularly in the manufacturing sector.

James Seymour – head of the Durban KwaZulu-Natal Convention Bureau – a special division of the Tourism KwaZulu-Natal – said they would be exposing the province’s tourism potential to the international business sector.

“With regards to WEF Africa‚ it may the only chance for international delegates from long-haul destinations to see Africa. They want to visit our game reserves and experience our culture.”

Seymour said they would be promoting pre and post conference tours to major attractions like the Freedom Route and the Albert Luthuli Route.

– TMG Digital/The Times

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