Kylie Jenner teases new PUMA campaign on Instagram


Kylie Jenner and Puma Kylie Jenner has teased her new PUMA campaign on social media.

The 19-year-old Keeping Up With the Kardashians star – who announced she had joined forces with the sportswear giant in November last year – has taken to Instagram to share a string of images of her in the brand’s latest advert for their new Fierce Strap Swan footwear collection.

The brunette beauty has posted a number of images of her sporting a variety of athleisure-wear to her Instagram account.

And the teen entrepreneur captioned every image: [email protected] girl (sic).”

The fashion house has also taken to social media to broadcast the news of their upcoming capsule, which is set to drop on 1 February.

Alongside a photo from the shoot shared on PUMA’s photo-sharing site, which is edited in a black and white filter, and sees the television personality grip her foot with an elastic band as she glides mid-air, it read: “They hold back. You set yourself free. Introducing the Fierce Strap Swan, worn by @kyliejenner. Dropping February 1. #ForeverFierce (sic).”

Meanwhile, the makeup mogul – who launched her beauty empire Kylie cosmetics in 2016 – believes she has raised her “style game” in recent months, but has credited her new stylist, Jill Jacobs, for inspiring her to put more effort into her wardrobe choices.

Speaking previously, she said: “I’ve really upped my style game over the past few months. That’s thanks to Jill Jacobs! I feel like she’s really amped up my look and I get SO excited when we do fittings. She always pulls the coolest stuff.”

Kylie and her stylist collaborate on a range of ultra cool ensembles but Jill has showered the reality star with praise and for having a natural instinct when it comes to fashion.

She said: “She might text me images of things she thinks are cool as a sense of inspo and I run with it. If something really stands out to me, I’ll grab it too. She has a great sense of style.”

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