Bella Hadid is the new face of DKNY S/S17 campaign

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Bella Hadid DKNYBella Hadid is the new face of DKNY Spring/Summer 2017 campaign.

The 20-year-old model has been announced as the new face of the American fashion house, and will celebrate with a competition titled #FindBellaDKNY, which will see the brand hide posters of Bella in six areas around New York City and those who discover the clues will meet with the brunette beauty.

The catwalk icon announced the news of the contest on social media with a picture of her in front of a picture of herself from the campaign on a corrugated shutter.

She captioned the post, which was shared on her Instagram account: “To celebrate my new #DKNY Spring campaign.. Tomorrow, the images will be hidden in 6 spots around the city. Here is the first one on Eldridge and Houston! Follow @DKNY to discover the locations, & post a photo of all the places with #FindBellaDKNY for a chance to meet me in person + a full DKNY Spring 2017 wardrobe at the launch ‪on 2‬/1 !!! See u there! (sic).”

DKNY have shared the posters across the various sites on their Instagram account, which includes on the newsstand of a DKNY SoHo Store, a cupcake market, Akiko nails and Generation Records.

Meanwhile, the style muse has admitted she feels “so damn lucky” to be a model, and is “so grateful” to have had a successful year in 2016, which she has vowed will continue in 2017.

Bella – who made her debut appearance in this year’s annual Victoria’s Secret Fashion Show last month – previously shared a video of her walking in a variety of catwalk shows throughout 2016 in a montage on social media.

She captioned the Instagram post: “I feel so grateful..thank you to every single person I have had the privilege of working with this year and everyone that believed in me and supported me along the way. i feel so damn lucky to call this my job and to work with such inspiring, talented people everyday..i will keep working hard I love you so so so so much! (sic).”

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