Kampala. Former minister for Lands, Housing and Urban Development, Mr Daudi Migereko, is the new chairman of the Uganda Tourism Board of directors. He has been appointed on a three-year term.
Mr Migereko, who was dropped as minister in the post-election reshuffle, replaces Mr James Tumusiime.
Mr Migereko, who is also an appointee representing the industry’s private sector, Uganda, will serve with nine other officials.
Other directors are Ms Susan Muhwezi, chairperson of the Uganda Hotel Owners Association, Ms Yogi Birigwa, the South African Airways country manager, Dr Sulaiman Katende of Nkumba University, Mr Eddie Kirya of the Association of Uganda Tour Operators, Mr Tom Wasswa from the Civil Aviation Authority, Mr Chemonges Sabilla of Uganda Wildlife Authority, Mr James Lutalo from the Ministry of Tourism, Mr Zigiti Zelwa from the Ministry of Finance and Ms Edith Katene from the National Planning Authority.
The UTB chief executive officer, Mr Stephen Asiimwe, will serve as an ex-officio member on the board.
While announcing the new board yesterday, the minister for Tourism, Wildlife and Antiquities, Prof Ephraim Kamuntu, said Mr Migereko was his predecessor, and that by all accounts he is one of the more successful tourism ministers in Uganda’s history.
“I am charging you with a new responsibility of making sure our tourism is marketed across the world because our government is now focusing on tourism more than oil, coffee or all other foreign exchange earners,” Pro Kamuntu said.
Pro Kamuntu urged the new board to find alternative funding methods to promote Uganda as an attractive tourism destination.
While addressing the audience, Mr Migereko said as a new board, they are going to clean up their act and get resources that they will distribute to all tourism areas of Uganda.
“We shall guide the tourism sector in the country to ensure that the sector assets are well documented and managed. We shall also have greater vigilance against fraud related activities and our desire is that all Uganda tourism players should embrace social media and digital marketing ,” he said.
Mr Asimwe congratulated the new team and wished them the best of success in the interest of Uganda’s tourism industry.
“We have a fresh start to become East Africa’s leading primate and adventure destination, let us build on this,” said Mr Asimwe.