She has suffered a few public relations mistakes lately.
And now Babes Wodumo has finally signed up with a professional PR company whose core duties include maintaining a positive public image for the Durban bred artist, who’s been ducking some pretty nasty blows with fans on social media in recent weeks.
Plugged as one of the country’s leading female artists, Babes Wodumo shot to fame with the release of her chart topping smash hit Wololo, which she released under West Ink Records, Babes Wodumo is definitely the star South Africa deserves.
Her street anthem, high energy performances and undeniable star quality quickly propelled Babes, real name Bongekile Simelane, to instant superstardom as many deemed her a breath of fresh air to the South African music industry.
At the peak of her insanely massive popularity, she was soon declared the country’s ‘National Key-point’ by her rapidly growing fanbase.
Sadly, it wasn’t long before that streak started to take a tumble as the self proclaimed Queen of Qgom’s mistakes became so magnified that she needed more than her Instagram account to professionally deal with her PR.
Missed performances, late appearances, lacklustre promotion of latter singles began somewhat of a downward spiral in how the once charming young artist with so much promise engaged with lovers of her music.
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Signs of a mismanaged brand and public outlook became most evident when she and Mampintsha – front man of Big Nuz – released clips blasting the SAMAs for not giving her an award despite the commercial success of her first hit.
While the clips were later deleted, they had already tore the public in opposing camps as others sympathised with her tantrum, while others slammed her actions as immature, unprofessional and entitled.
All that is now a thing of the past though, as Babes has signed up with Public Relations & Event Management agency, African Star Communications.
They are really good at building and maintaining celebrities. She’s in good hands now, and we are relieved.
An insanely talented young woman!
Photo Credit: Instagram